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The participants were 51 experienced Web users recruited by Sun (average number of Web experience was two years). Participants ranged in age from 22-69 (average age was 41). In an attempt to concentrate on “normal users,” we excluded the professions that are following the analysis: webmasters, web-site designers, graphic artists, user interface professionals, writers, editors, computer scientists, and computer programmers.

We checked for ramifications of age and Web experience on the dependent variables mentioned in the first five hypotheses, but we found only differences-none significant that is negligible. Had web sites inside our study been more challenging to navigate or had our tasks necessitated use of search engines or other Web infrastructure, we might have expected significant results of both age and Web experience. Continue Reading →